This is the most important tidbit of information. Matching outfits/shirts has gone by the way of parachute pants and the mullet (though there are exceptions to this rule - matching, NOT the mullet), instead find colors that can coordinate well between family members. Choose 3 main colors you’d like to incorporate and coordinate outfits around those colors. Muted primary colors work best; yellows, reds, and blues. Fluorescent colors should be avoided, if possible. The bright colors can cast unflattering color on to yourself or others.
Dress for the season, but be flexible for the weather
Planning to wear shorts and a tank top in the winter or a cardigan and a scarf in the summer aren’t usually the smartest choices. Plan your outfit(s) around the time of year, but know that the weather is unpredictable and can change many times leading up to the session. Being able to add or remove layers is often a simple solution when weather doesn’t want to cooperate
Dress for your location
Plan your colors and clothes based on where your portrait session will be located. Formal attire works better in urban cityscapes. Though keep in mind, an overload of green in an outdoor setting can cause you to be absorbed into the surroundings causing the focus to go from your family to the shrubbery.
Wear what makes you feel good
If you are not comfortable in your clothes, it will show in your portraits. Wear what makes you feel comfortable and what is natural for you. You want your personalities showcased, not just your clothes.
Layers help help accommodate for the weather, like we talked about above. Layers also add dimension and depth. Think cardigans, belts, scarves, a necklace to tie everything together; layers allow for personalization and the possibilities are endless.
Purchase clothes that FIT
This should go without saying, clothes that fit are more flattering than those that don’t. With children you may be tempted to purchase an outfit they can “grow into,” but a baggy button-down, or saggy slacks look sloppy.
There will always be a place for the timeless look
An heirloom dress from grandma, simple diaper cloth and bare bottom babies, or a special hair clip from mommy; there are some things that just don’t go out of style.
Let’s talk about SHOES
Unless you’re all going barefoot, you should all be wearing shoes. Dark shoes are always best. Stay away from open toed shoes and sandals, and white shoes will draw your eyes right to them every time. Go dark. If you’re not used to wearing heels, I’d advise against it; maybe try a wedge.
Keep it SIMPLE
As with anything, planning what to where for a photoshoot, less is more. If you can’t come up with a starting point, find an outfit that works and plan around it. If you have a cute dress and a belt, find colors that coordinate and go from there. With a little planning creating a great look for a family photoshoot can be a breeze.